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About Us
Awilda Sanchez, better known as “Willie”, has been grooming canines since 2005 from Philadelphia to Los Angeles. Willie has earned her National Certification as a Master Groomer and is a member of the National Dog Groomers Association of America (NDGAA). Through out her career, Willie has been fortunate to have workshopped with industry titans including Sue Zecco, co-founder of Styling Sessions.
She remains dedicated to her professional development by attending seminars, private classes, and grooming conventions from coast to coast. Willie has extensive knowledge in maintaining healthy skin and coats for her canine clients; from common skin issues brought on by the elements and allergies to helping those with special needs reduce their anxiety caused by conventional grooming. She takes special pride in helping address the unique needs of each of her clients. Every detail. Every time.
Education and Certifications
BFA at Rutgers University
Nationally Certified Master Groomer
Barkleigh Pet First Aid and CPR Certified
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Our Philosophy
Grooming
Custom Canine Grooming is a mobile service that provides integrated grooming treatments that stimulate all five senses. We immerse each client into a rejuvenating experience through amenities like hydro massage, flavor infused hydration, aroma therapy, ambient sounds and soothing visuals. Our goal is to pin point services that will reduce the stresses of grooming while enhancing the end results. We provide a complimentary on-boarding consultation to create a custom profile that reflects each pets needs, preferences, and personality.
Health & Safety
At home services are advantageous for health & safety concerns , and convenience alike. Our approach is sensitive to the concerns of families with immunocompromised members; both pets and parent clients. The mobile grooming suite allows for a private, one on one session for each appointment. Your canine friend will never share a space with another pet during their treatment. This minimizes the opportunity for undo stress on both the physical and mental systems of the pet and pet family.
The suite is sanitized prior to every grooming session with a 1000W UV Sanitizing Light from ToolKleen, designed specifically for the pet service industry. Likewise, the grooming instruments are all sanitized with both Barbercide and a ToolKleen UV Sanitizing Light instrument cleaner. We prepare all surfaces with pet and child safe solutions from Aunt Fannies.
Meet Arrow
Arrow is our 1 year old Lowchen, and the inspiration for our logo.This little lion dog has stolen our hearts and the hearts of all who meet him with his antics, permanent smirk and heart melting gaze. His unique style and confident walk always attracts the attention of all who pass by. Folks are inclined to ask “What breed of dog is that?”
The Lowchen, German for Little Lion , is a lot of dog in a small package: confident, friendly , playful, intelligent, active and a self proclaimed guardian. I discovered the breed nearly 20 years ago when this curious little dog donned the front cover of my grooming text book. To learn more about this breed visit: Allaboutlowchen.com
